About
A small, senior team. The same people from the first conversation to the running system.
We are not a large consultancy with an AI practice, not a software vendor with a consulting arm, and not strategy advisors who hand over a roadmap and leave. We are in the transformation business.
Founders
Built by Björn Eriksen and Marcus Falck. Backed by Zefyr Development.
Both founders work hands-on with clients. Zefyr Development is a venture developer that starts and scales specialist consultancies.
Björn Eriksen
Co-founder, CEO
Led solutions architect teams at Microsoft and AWS for close to fifteen years, after a decade in consulting at Connecta.
bjorn.eriksen@arctheory.se
Marcus Falck
Co-founder, deputy CEO and CTO
Founded a SaaS company and ran it as CTO for ten years, after leading engineering at Cision in Stockholm and Chicago. Since then he has built AI platforms and Azure foundations for Swedish enterprises.
marcus.falck@arctheory.seHow we work
Transformation, not hours.
Senior only
Every person on an engagement moves between strategy, architecture and implementation. No B-team, no offshore handoff.
Independent of vendors
We are independent of any single model vendor or cloud platform. We choose what fits the problem.
A long-term partner
Engagements begin with a short assessment and convert to implementation. The level of engagement changes over time; the relationship does not end.
Not competing on price
We compete on expertise that generalists cannot replicate.
Vision
To build the nervous system of the intelligent enterprise.
We transform enterprises into living, agent-powered organisations, where intelligence runs continuously, humans lead with judgment, and the boundaries they set are the only limits to what is possible.
Our theories
Visibility comes first
You delegate work to a system only when you can see what it does, what it touches, and what it has done. Without that, projects stall in review. We build the visibility in from the start, so your AI reaches production instead of the backlog.
Accountability stays human
A model decides. A person answers. Every system we deliver comes with a named owner, a full audit trail, and a documented reason to exist, so when your regulator, board or auditor asks, you have the answer ready.
Trust compounds
Each delegation that holds makes the next one larger. That advantage is earned in production, not in pilots. We build it with your people, in your environment.
From the manifesto, April 2026
Intelligence is becoming abundant. Available on demand. Decoupled from the individual who once held it. The knowledge work is separating from the knowledge worker, and the implications for every enterprise on the planet are profound, irreversible, and arriving now.Read the manifesto
Start with a conversation.
If you have a proof of concept and need production, write to either of us. Engagements begin with a short assessment.